I finally caved in and implemented a blogging package so that I can blog like the rest of the world. For two years now, I’ve been trying to do it my way. I started posting my rants on an old-fashioned html site. I did this, in part because I didn’t have MySQL on my old host, and in part because I just wanted to maintain absolute control over the look and feel of the site. Theoblog_2.0 was a conversion to flash because I was getting bored of the static pages and wanted things to look a little more dynamic. The problem with flash is that search engines can’t index content embedded in shockwave files, so nobody was visiting my blog. There are workarounds to the indexing problem, but these are the same workarounds that porn sites use, and so the search engines tend to ignore the workarounds too. The world was getting to be a lonely place, so I ditched the flash project and started looking at PHP/MySQL blogging systems, and settled on Serendipity, which released its 1.0 version just three weeks ago. At the same time, I have gotten serious about getting listed on blogging directories, and improving my ranking on search engines. So here it is: Theoblog_3.0. I have joined the rest of the world but, as is the case for all compromises of this sort, I have given up a measure of control. Finally, readers can post comments. But I give to readers some control over the direction of the threads that may unravel from my initial entries. Finally, I can post via a browser, which gives me greater flexibility about where I am when I make my posts. But that flexibility comes at a cost – Serendipity (like Movable Type and Typepad) imposes limitations on page layout.