Times Square – Mecca of Cheese Posted on June 1, 2015October 16, 2022 by David Barker All the tourists go to Times Square in search of the real New York. What they find is each other … and people hustling them (which may, in fact, be the real New York). They’ll hustle you for your money, or your soul … probably both. Proselytism can be an aggressive sport. The Naked Cowboy sings with a cheesy sincerity. Like vampires, all the tourists come out at night. There’s a calm that settles over Times Square in the morning.