To mark the Marshall McLuhan centenary (a day late), I offer a photo I took on Wednesday (a day early). It’s a sign on the U. of T. campus and reads: “Faculty of Law – McLuhan Program In Culture & Technology (Rear)”. What is a Program In Culture & Technology (Rear)? What does this sign communicate? What part of it is important? Program? Culture & Technology? (Rear)? How does this differ from a Program In Culture & Technology (Front)? Part of McLuhan’s enduring legacy is that, even today, he raises more questions than he answers (rear).